Showcasing Innovation and Education Through Cinematic Storytelling
Northeastern University:Cinematic Campaigns forOakland & Silicon Valley CampusesAlex has worked extensively with Northeastern University across their Northern California campuses: Oakland and Silicon Valley. These projects have included high-quality commercial video content showcasing student life, campus culture, and academic programs. The filming approach combined cinematic storytelling, interviews, aerial cinematography, and campus life B-roll, all designed to highlight the unique attributes of each campus. These efforts have captured the essence of Northeastern’s presence in Northern California, ensuring that both campuses align with the university’s innovative and global vision. Additionally, Alex has worked on projects for Northeastern’s Roux Institute in Portland, Maine, as well as campuses in Toronto and Miami, showcasing the university’s global educational initiatives.
A Dynamic View of Northeastern’s Silicon Valley CampusThis aerial footage captures the innovative landscape of Northeastern’s Silicon Valley campus, where cutting-edge technology and collaborative spaces come together to foster the leaders of tomorrow. The fly-by highlights the campus’s modern architecture and its integral role in shaping the future of education and innovation.
For the Oakland campus, Alex produced multiple projects, including the Master’s Program Video Series and the “Why I Love Oakland” video, while also capturing citywide Oakland footage to integrate with the campus narrative. At Silicon Valley, Alex focused on showcasing the innovative tech-driven environment, capturing a campus walkthrough video and dynamic B-roll footage. The projects were created with a focus on evergreen content, ensuring that Northeastern could repurpose the footage across various marketing campaigns. The ability to stay flexible and adapt to changes while maintaining high standards for quality and consistency has made Alex a trusted production partner for Northeastern’s Northern California campuses.
Celebrating the Transition: Oakland Campus Welcomes NortheasternThis event captured the monumental transition of Mills College to Northeastern’s Oakland campus, showcasing the excitement and energy as students and faculty celebrated the new chapter. The footage highlights Northeastern’s President, whose leadership and vision have left a lasting impact on the community. Students’ affection and admiration for him are evident throughout, as the university’s global presence and commitment to fostering a supportive learning environment shine through in every frame.
Throughout these projects, Alex has worked on various other marketing initiatives with Northeastern University, including a portion of “Lighting of the Torch” that was part of the global campus marketing. Additionally, Alex has worked closely with the leadership of Northeastern’s global campuses, featuring them in the chapel at the Oakland campus. This extensive collaboration has included various projects that support Northeastern’s vision of global education, demonstrating Alex’s continued commitment to delivering high-quality, brand-aligned content that showcases the university’s innovative culture and leadership.