Levi’sA Cinematic Tribute toMoms During COVID-19Celebrating Strength, Rest, and Joy: A Cinematic Journey with Two Moms
This Levi’s shoot captured the unique struggles of motherhood during the COVID-19 pandemic, where mothers worked tirelessly to keep everything running for their families. The story follows one mom, exhausted from her daily responsibilities, who is awakened by a friend. Together, they venture to a hilltop with a breathtaking San Francisco Bay Area vista, where they embrace the freedom and joy of the moment. The shoot is a visual celebration of Levi’s jeans, paired with the emotional connection between the two mothers and their candid, joyful moments.
Levi’s: A Moment of Escape and ConnectionSet against a stunning Bay Area vista, this campaign captures two friends embracing a carefree moment—showcasing Levi’s timeless style and the resilience of mothers during challenging times.
We created a cinematic atmosphere that reflects the themes of rest and renewal. The shoot utilized natural light, casting a warm glow over the two mothers and the surrounding landscape. The San Francisco Bay Area vista was the perfect backdrop, capturing expansive views while keeping the focus on the authentic emotions between the characters. The emphasis was on simplicity, with beautiful close-ups of the Levi’s jeans and wide shots of the two happy faces frolicking in nature, illustrating the freedom and joy of the moment. The overall tone was one of peace and reconnection, highlighting the resilience and love of mothers.
