Client: Mount Lassen Fish
Agency: Aquacraft Brand Portfolio
Production Company: Jay Watson Photography
Role: Director of Photography

This project followed Mount Lassen Fish’s sustainable aquaculture operation near the slopes of Mount Lassen, focusing on the relationship between food sourcing, environmental care, and premium product storytelling.

The imagery was built around the contrast between pristine natural surroundings and the precision of a modern aquaculture operation, helping tell a story rooted in sustainability, craftsmanship, and food culture.