Client: Embark Trucks
Agency: In-House
Production Company: Jay Watson Photography / On The Moon
Role: Director of Photography

This project centered on Embark Trucks’ autonomous freight platform, combining studio production at Thunder Studios in Los Angeles with real-world road coverage to frame the truck as both a technical milestone and a functioning commercial vehicle.

Shot with a Local 600 crew and built across both controlled studio environments and live roadway conditions, the work balanced polished product imagery with the scale and realism of freight in motion.