Simplifying Transit Across the Bay Area with Clipper
ClipperCampaigns: ConnectingBay AreaTransit with Seamless SolutionsFor the Clipper standard campaign, we focused on showcasing the convenience and integration of the Clipper system across multiple Bay Area transit systems, including BART, Muni, and Caltrain. Our goal was to illustrate how Clipper streamlines the everyday commute, making it easier for passengers to navigate the region’s diverse transit networks. The campaign featured real-world scenarios, with commuters using their Clipper cards in different settings, paired with smartphone functionality for a seamless experience. Through dynamic visuals and straightforward messaging, we captured the simplicity of using Clipper as part of an integrated, modern transit solution.
The Clipper START campaign took a more human-centered approach, focusing on the Clipper START program, which offers discounted fares for low-income riders. This initiative was built around showcasing real-life stories of people who use the program to navigate the Bay Area with ease. Interviews highlighted the personal experiences of individuals and families who depend on Clipper START for their daily commute. The print campaign appeared on billboards and public transportation ads across the region, further emphasizing the program’s positive impact. The campaign resonated deeply with the community, illustrating how the program enhances access to affordable and reliable public transit.
Throughout all Clipper campaigns, our production team was dedicated to capturing authentic moments and presenting Clipper as a vital part of Bay Area life. From field shoots at transit stations to interviews with everyday commuters, we worked closely with the client to tell a story of convenience, accessibility, and community. Whether filming people using Clipper at stations, boarding buses, or tapping cards, we used a combination of cinematic techniques to highlight both the human element and the cutting-edge technology behind the Clipper system. Our approach emphasized clarity and engagement, ensuring that each campaign segment clearly communicated the value and simplicity of using Clipper for everyday travel.