Alex Lopez is a Director of Photography based in Oakland, CA, known for his cinematic storytelling and ability to blend technical precision with artistic vision. His career began at Brooks Institute of Photography, where he trained in lighting large-scale productions and working with Hollywood post-production houses like Technicolor. His early experience shooting on 35mm film with Panavision gear laid the foundation for his expertise in crafting compelling visuals for commercials, corporate campaigns, and high-profile projects.
After working as a focus puller and stills photographer on feature films and TV series, Alex earned his Local 600 union hours and transitioned into a full-time cinematographer. His career spans commercial, television, and documentary work, with a focus on high-quality visuals and authentic storytelling.
As a Latino cinematographer, Alex brings a unique perspective to visual storytelling, blending cultural awareness, real-world authenticity, and cinematic artistry. His photojournalism background continues to shape his approach. Covering the Occupy Movement in Oakland, his work was published in The New York Times, The San Francisco Chronicle, and The Oakland Tribune, earning multiple photojournalism awards, including Best Feature Photo and Best Photo Story. This experience honed his ability to capture real-world moments with depth and authenticity.
Alex has shot commercial campaigns for brands like Pfizer, Matrix Fitness, and Signature Flight Support, as well as innovative AI technology companies like Embark Trucks, where his work showcased the first legally operating AI semi-truck on U.S. roads. His cinematography extends to television, sports, and music, working with BET Network director Jordan Crafton, NFL star Davante Adams, and NBA champion Kevon Looney. His music video for Oakland rapper Mistah F.A.B. reached millions of views on YouTube, and his commercial work includes collaborations with Andrea Mitchell on a global Pfizer campaign.
Whether he’s lighting a controlled studio set, filming high-energy commercial sequences, or capturing unscripted moments, Alex brings a technical sharpness and a collaborative approach to every project.
SELECT LIST OF CLIENTS AND COLLABORATORS
Brands / Organizations / Companies
AC Transit, Transit
The American Legion, Non-Profit for Veterans
Apple, Products
BART/Clipper, Transit
B.E.T. Television
Embark Trucks, Self-Driving A.I. Systems
LifeAid/FitAid, Beverage
Magma Products, Cooking Products
Matrix Fitness, Fitness Products
MIG, Creative Agency
Mount Lassen Trout Farm, Organic Seafood
Navier Boats, Luxury Hydrofoil Electric Boats
Northeastern University (All Nor-Cal Schools), Commercial Academia
The New York Times, Newspaper
On The Moon Studio, Production Company & Creative Agency
San Francisco Chronicle, Newspaper
Shape, Magazine
Pfizer, Pharmaceutical
Valhalla Entertainment, Production Company “The Walking Dead”
Celebrities / Directors / Producers
Andrea Mitchell, Award-Winning, Executive Producer
Davante Adams, NFL, Nike Jordan Athlete, Pro-Bowler
Kat Fang, Chef, House of Nanking, Foodnetwork
Marcus Thompson iii, Best-Selling Author, Journalist
Steph Curry, NBA
Kevon Looney, NBA
Jay Watson, Award Winning, Photographer/Director
Noah Berger, Pulitzer Prize-winning, Photojournalist/Director
Jordan Crafton, Director, Tribeca Film Festival Jury Award Winner