On the Road and in Studio: The First-Ever AI Semi-Truck in Action

This is the first of two groundbreaking projects we’ve worked on with Embark Trucks, showcasing their innovative approach to autonomous freight. In Embark Trucks LA, we filmed the first-ever AI semi-truck to legally operate on public roads in partnership with Knight & Swift, highlighting the truck’s real-world application hauling freight across Los Angeles.

Shot both in studio at Thunder Studios—with the largest softbox on the West Coast—and on the road, this project marks a significant milestone in autonomous trucking. Stay tuned for our second project, filmed at Embark’s San Francisco headquarters, featuring the company’s founders and their vision for the future of transportation.