I’m a Texas-born, Bay Area–based Director of Photography blending cinematic style with a story-first approach. My award-winning photojournalism background sharpened my ability to capture honest, powerful moments with authenticity and impact.
Whether on a bustling set or in an intimate, quiet location, I bring technical expertise, a collaborative spirit, and a genuine passion for visual storytelling.
BRANDS
AC Transit, Transit
The American Legion, Non-Profit for Veterans
Apple, Products
BART/Clipper, Transit
B.E.T. Television
Embark Trucks, Self-Driving A.I. Systems
Google, Tech / Products
LifeAid/FitAid, Beverage
Magma Products, Cooking Products
Matrix Fitness, Fitness Products
MIG, Creative Agency
Mount Lassen Trout Farm, Organic Seafood
Navier Boats, Luxury Hydrofoil Electric Boats
National Guard, US Defense
Northeastern University (All Nor-Cal Schools), Commercial Academia
The New York Times, Newspaper
On The Moon Studio, Production Company & Creative Agency
San Francisco Chronicle, Newspaper
Shape, Magazine
Pfizer, Pharmaceutical
Valhalla Entertainment, Production Company “The Walking Dead”
PEOPLE
Andrea Mitchell, Award-Winning, Executive Producer
Davante Adams, NFL, Nike Jordan Athlete, Pro-Bowler
Kat Fang, Chef, House of Nanking, Foodnetwork
Marcus Thompson iii, Best-Selling Author, Journalist
Steph Curry, NBA
Kevon Looney, NBA
Jay Watson, Award Winning, Photographer/Director
Noah Berger, Pulitzer Prize-winning, Photojournalist/Director
Jordan Crafton, Director, Tribeca Film Festival Jury Award Winner
Alex Lopez is a Bay Area–based Director of Photography whose work blends cinematic craft with grounded, human storytelling. Born in Texas, he began his film career at the Brooks Institute of Photography in Southern California, training in advanced lighting, camera operation, and stage production. Early exposure to Hollywood’s professional infrastructure — including Panavision gear, Technicolor post workflows, and time on the set of Erin Brockovich — built a foundation that married technical precision with creative adaptability.
In 2011, Alex began accruing hours toward IATSE Local 600 as a focus puller and still photographer on feature films and television series. The following year, Valhalla Entertainment — best known for The Walking Dead — hired him to shoot stills for a Native American–made feature documentary in San Francisco. That project brought him to the Bay Area, where he has been based ever since.
Before dedicating himself fully to cinematography, Alex worked as a photojournalist covering major events including the Occupy Movement in Oakland. His work was published in outlets such as The New York Times and The San Francisco Chronicle, earning awards for Best Feature Photo and Best Photo Story. His assignments also brought him into the political sphere, photographing figures such as then–Lt. Gov. Gavin Newsom and future Vice President Kamala Harris during the Prop 8 rulings.
Today, Alex’s cinematography credits include campaigns for Google, Levi’s, Pfizer, Embark Trucks, and Northeastern University’s California campuses, alongside collaborations with high-profile NFL and NBA athletes. His work spans narrative films, branded documentaries, and commercial productions, moving fluidly between large-scale multi-camera studio shoots and nimble, on-location storytelling. He also steps in as a DIT when projects require precise on-set color management and workflow oversight.
Through his own company, On The Moon Studio, Alex also provides turnkey production support for clients seeking a complete creative solution. Whether leading a large crew or working with a lean team in unpredictable conditions, he is known for creating an environment built on trust, collaboration, and technical excellence.