/ commerical portrait Photography /
Clipper | New start campaign - real people portraits
We are excited to refresh the COVID-initiated program called “Clipper START,” which offers qualified riders 50% off all travel expenses in the Bay Area across all transit systems utilizing Clipper.
When Clipper START was first launched, its impact was limited due to a small campaign budget and low advertising reach. Unfortunately, few people who needed the program were aware of it. Now, with our new and expansive campaign, we are set to transform the lives of hundreds of thousands of transit riders throughout the Bay Area.
These portraits showcase real program users, and we’ve captured their inspiring stories in an accompanying commercial. Each story highlights how Clipper START has made a significant difference in their lives.
We are proud to have created a campaign that not only tells these compelling stories but also ensures that more people than ever will benefit from this vital program.